//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fitzsimons, Gráinne"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Can Losing Lead to Winning?
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
2
Consumer behaviour
2
Experiment
2
Konsumentenverhalten
2
Markenimage
2
Advertising
1
Brand management
1
Brand preferences
1
Cognition
1
Conceptual fleuncy
1
Kognition
1
Markenführung
1
Priming
1
USA
1
United States
1
Werbung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Fitzsimons, Gráinne
Berger, Jonah
114
Pope, Devin
13
Packard, Grant
11
Sela, Aner
10
Chan, Cindy
7
Della Vigna, Stefano
6
Van Boven, Leaf
6
Chen, Zoey
5
Rasmussen, Scott J.
5
Sorensen, Alan T.
5
Draganska, Michaela
4
Heath, Chip
4
Moore, Sarah G.
4
Simonson, Itamar
4
Bhattacharjee, Amit
3
Boghrati, Reihane
3
Bradlow, Eric T.
3
DellaVigna, Stefano
3
Ho, Benjamin
3
Humphreys, Ashlee
3
Iyengar, Radha
3
Iyengar, Raghuram
3
Liu, Wendy
3
Menon, Geeta
3
Milkman, Katherine L.
3
Moe, Wendy W.
3
Schweidel, David A.
3
Ward, Morgan
3
Wheeler, S. Christian
3
Attai, Deanna J.
2
Berry, Leonard L.
2
Buechel, Eva C.
2
Dahl, Darren W.
2
Danaher, Tracey S.
2
Ho, Ben
2
Howard, Chuck
2
Joshi, Yogesh V.
2
Ludwig, Stephan
2
McShane, Blake
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Saved in:
2
Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah
;
Fitzsimons, Gráinne
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->