Recent research indicates that pro-environmental behavior may be driven by concerns about one’s moral identity. Using identification with the environmentalist movement Fridays for Future, this paper develops and empirically tests a straightforward model of self-signaling. We assume that...

Using identification with the environmentalist movement Fridays for Future, this paper empirically tests the effect of a novel type of prime on pro-environmental behavior: the reminder of their previously stated attitude towards Fridays for Future. On the basis of a large-scale survey experiment...

Cognitive inconsistency, the discrepancy between individuals’ behavior and their self-image, can cause the psychological discomfort called cognitive dissonance. In this paper, we investigate whether providing information that enhances the salience of cognitive inconsistency can increase...

Cognitive dissonance may arise from the inconsistency between an individual's behavior and her self-image. We investigate whether the provision of information that induces cognitive dissonance can increase sustainable consumption, and specifically whether individuals avoid cognitive dissonance...

Using identification with the environmentalist movement Fridays for Future, this paper empirically tests the effect of a novel type of prime on pro-environmental behavior: the reminder of their previously stated attitude towards Fridays for Future. On the basis of a large-scale survey experiment...

Cognitive inconsistency, the discrepancy between individuals' behavior and their self-image, can cause the psychological discomfort called cognitive dissonance. In this paper, we investigate whether providing information that enhances the salience of cognitive inconsistency can increase...

Cognitive dissonance may arise from the inconsistency between an individual's behavior and her self-image. We investigate whether the provision of information that induces cognitive dissonance can increase sustainable consumption, and specifically whether individuals avoid cognitive dissonance...

Vielen Menschen ist nicht bewusst, dass der Konsum von Fleisch für einen großen Teil der ernährungsbedingten Treibhausgasemissionen verantwortlich ist. Ungeachtet dessen sehen sich viele Menschen nicht in der Lage, ihren Fleischkonsum zu verringern. Vor diesem Hintergrund haben wir die...