Using identification with the environmentalist movement Fridays for Future, this paper empirically tests the effect of a novel type of prime on pro-environmental behavior: the reminder of their previously stated attitude towards Fridays for Future. On the basis of a large-scale survey experiment...

Cognitive dissonance may arise from the inconsistency between an individual's behavior and her self-image. We investigate whether the provision of information that induces cognitive dissonance can increase sustainable consumption, and specifically whether individuals avoid cognitive dissonance...

Using identification with the environmentalist movement Fridays for Future, this paper empirically tests the effect of a novel type of prime on pro-environmental behavior: the reminder of their previously stated attitude towards Fridays for Future. On the basis of a large-scale survey experiment...

Recent research indicates that pro-environmental behavior may be driven by concerns about one’s moral identity. Using identification with the environmentalist movement Fridays for Future, this paper develops and empirically tests a straightforward model of self-signaling. We assume that...

Cognitive dissonance may arise from the inconsistency between an individual's behavior and her self-image. We investigate whether the provision of information that induces cognitive dissonance can increase sustainable consumption, and specifically whether individuals avoid cognitive dissonance...

Vielen Menschen ist nicht bewusst, dass der Konsum von Fleisch für einen großen Teil der ernährungsbedingten Treibhausgasemissionen verantwortlich ist. Ungeachtet dessen sehen sich viele Menschen nicht in der Lage, ihren Fleischkonsum zu verringern. Vor diesem Hintergrund haben wir die...

Vielen Menschen ist nicht bewusst, dass der Konsum von Fleisch für einen großen Teil der ernährungsbedingten Treibhausgasemissionen verantwortlich ist. Ungeachtet dessen sehen sich viele Menschen nicht in der Lage, ihren Fleischkonsum zu verringern. Vor diesem Hintergrund haben wir die...

Previous research shows that humans display complexity aversion. In this article, we test for the presence of complexity aversion and its determinants in the context of voluntary climate action, where individual choices interact with the complex regulatory framework of the EU Emission Trading...