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~person:"Fleder, Daniel"
~subject:"Konsumentenverhalten"
~subject:"Virales Marketing"
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Konsumentenverhalten
Virales Marketing
collaborative filtering
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Personalisierung
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electronic commerce
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long tail
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recommender systems
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advertising and media
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Fleder, Daniel
Hosanagar, Kartik
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Will the global village fracture into tribes? : recommender systems and their effects on consumer fragmentation
Hosanagar, Kartik
;
Fleder, Daniel
;
Lee, Dokyun
;
Buja, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
4
,
pp. 805-823
Persistent link: https://www.econbiz.de/10010347855
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