International marketers are faced with the challenge of understanding the decision making process that consumers at the base of the pyramid (BOP) go through when choosing which products to buy .The unique characteristics of the BOP pose distinct measurement challenges which researchers have to...

Purpose- To demonstrate that different theoretical approaches are required for the internationalisation of SME?s. Design/methodology/approach- A comparison is made of existing theories and approaches with the actual behaviour of SME?s findings-The internationalisation of SME?s requires different...

One of the major contributions of the IMP approach to international marketing has been the concept of interaction. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of interaction is taken into account. This will be illustrated in the...

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country markets and economics and sociology (focusing on livelihoods) in developing countries. There has been limited research on their influence on the decision making process of consumers...

This paper addresses the issues involved in undertaking research about financial decision making in emerging Asian markets using a linked emic approach. Bangladesh is the initial focus for the study which will be replicated in other emerging markets across the Asian continent. The rationale for...

By means of a case study, this article explores the evolution of international business relationships. Spanning a 40-year period, relationships between an American licensor, an Australian manufacturing firm, and a Thai firm are explored. These relationships (including how they develop, function,...

Previous research into internationalisation has viewed it as being an export-led phenomenon. Although this is a phenomenon that extends to other activities such as licensing and manufacture overseas, it is usually considered from an ?outward? perspective. In this paper it is argued that...