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Forecasting own brand sales : does incorporating competition help?

Li, Wei; Fok, Dennis; Franses, Philip Hans - 2019

Persistent link: https://www.econbiz.de/10012149723

Incorporating responsiveness to marketing efforts in brand choice modeling

Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44

We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...

Persistent link: https://www.econbiz.de/10010336207

A multi-level panel smooth transition autoregression for US sectoral production

Fok, Dennis (contributor); Dijk, Dick van (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001903604

Modeling dynamic effects of the marketing mix on market shares

Fok, Dennis (contributor); Paap, Richard (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001772090

Sales models for many items using attribute data

Nierop, Erjen van (contributor); Fok, Dennis (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001701353

Modeling dynamic effects of promotion on interpurchase times

Fok, Dennis (contributor); Paap, Richard (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001701893

A hierarchical bayes error correction model to explain dynamic effects of promotions on sales

Fok, Dennis; Horváth, Csilla; Paap, Richard; Franses, … - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002186139

Forecasting aggregates using panels of nonlinear time series

Fok, Dennis (contributor); Dijk, Dick van (contributor); … - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002449418

Forecasting market shares from models for sales

Fok, Dennis (contributor); Franses, Philip Hans (contributor) - 2000 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001600516

Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements

Nierop, Johannes Erjen Maurice van; Fok, Dennis; … - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1065-1082

Persistent link: https://www.econbiz.de/10003791794