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Path analysis of atmospherics and convenience on flow : the mediation effects of brand affect and brand trust
Fon Sim Ong; Kok Wei Khong; Faziharudean, Tengku M.; … - In: The international review of retail, distribution and … 22 (2012) 3, pp. 277-291
Persistent link: https://www.econbiz.de/10009571541
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Shopper perception and loyalty : a stochastic approach to modelling shopping mall behaviour
Kok Wei Khong; Fon Sim Ong - In: International journal of retail & distribution management 42 (2014) 7, pp. 626-642
Persistent link: https://www.econbiz.de/10010387836
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The mediating effect of mood on in-store behaviour among Muslim shoppers
Syuhaily Osman; Fon Sim Ong; Md. Nor Othman; Kok Wei Khong - In: Journal of Islamic marketing : JIMA 5 (2014) 2, pp. 178-197
Persistent link: https://www.econbiz.de/10010389521
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Antecedents of green brand equity : an integrated approach
Pui Fong Ng; Butt, Muhammad Mohsin; Kok Wei Khong; Fon … - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
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Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach
Butt, Muhammad Mohsin; Mushtaq, Saadia; Afzal, Alia; … - In: Business strategy and the environment 26 (2017) 4, pp. 507-520
Persistent link: https://www.econbiz.de/10011699021