With social interaction, quantity does not equal quality. Persons may have frequent negative social interactions with other persons, such that the interactions are socially undermining, rather than socially supportive. Rook (1984) used regression analysis to demonstrate how negative social...

Successful behavioral change is the Holy Grail for social marketers. Meta-analysis demonstrates that effect sizes of behavioral change in social marketing campaigns is typically low. The present case study uses 4 years of survey data from an Alabama weight loss and behavioral change campaign to...