Ford, David; Håkansson, Håkan - In: European Journal of Marketing 40 (2006) 3/4, pp. 248-258
Purpose – The purpose of this paper is to re‐examine the challenges that were made in the original International Marketing and Purchasing (IMP) project, in the light of all the changes that have occurred in the business world since 1982. Design/methodology/approach – Although some of these...