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~person:"Fornell, Claes"
~source:"base"
~subject:"Business Administration"
~subject:"Business costs"
~subject:"Economics / Management Science"
~type:"other"
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Fornell, Claes
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Direct regression, reverse regression, and covariance structure analysis
Fornell, Claes
;
Rhee, Byong-Duk
;
Yi, Youjae
-
1991
This paper discusses the issues in estimating the effects of
marketing
variables with linear models. When the variables …
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