researchers studying and/or teaching in the fields of sports economics and sports management as well as a general audience …Following consistent and rapid general economic growth, Pacific Rim countries have grown as a major force in sports … consumers of international sports and domestic professional sports have expanded continuously over time. Nippon Professional …

sports economics hypotheses is that fans prefer their team to win but with more match outcome uncertainty (MOU) rather than … acknowledged. We also show that Rottenberg's hypothesis is only one alternative generated by the standard economics of sports …