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Brand management
33
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33
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20
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19
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12
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12
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Fournier, Susan
Esch, Franz-Rudolf
130
Burmann, Christoph
126
Baumgarth, Carsten
91
Melewar, T. C.
77
Meffert, Heribert
66
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
56
Nikitenko, Petr Georgievič
56
Ahlert, Dieter
48
Balmer, John M. T.
46
De Chernatony, Leslie
45
Tomczak, Torsten
43
Bang, Nguyen
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Merrilees, Bill
40
Foroudi, Pantea
39
Gusakov, Vladimir Grigorʹevič
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Loureiro, Sandra Maria Correia
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Phau, Ian
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Schmidt, Holger J.
37
Wiedmann, Klaus-Peter
37
Bauer, Hans H.
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Šimov, V. N.
34
Ind, Nicholas
33
Mjasnikovič, M. U.
33
Uggla, Henrik
33
Sattler, Henrik
32
Kernstock, Joachim
31
Gupta, Suraksha
30
Iglesias, Oriol
30
Romaniuk, Jenni
30
Christodoulides, George
29
Ko, Eunju
28
Strebinger, Andreas
28
Veloutsou, Cleopatra
28
Völckner, Franziska
28
Guzman, Francisco
27
Langner, Tobias
27
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Brand management ; Vol. 2
2
Harvard business review : HBR
2
Boston University School of Management Research Paper
1
Business horizons
1
Consumer-brand relationships : theory and practice
1
Handbook of brand relationships
1
Handbook of marketing and finance
1
Handbook on brand and experience management
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1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
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MSI reports : working paper series
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Strong brands, strong relationships
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ECONIS (ZBW)
33
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1
Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan
;
Eckhardt, Giana M.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
Saved in:
2
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
Saved in:
3
Getting brand communities right
Fournier, Susan
;
Lee, Lara
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 105-111
Persistent link: https://www.econbiz.de/10003847347
Saved in:
4
A consumer-brand relationship framework for strategic brand management
Fournier, Susan
-
1994
Persistent link: https://www.econbiz.de/10003463944
Saved in:
5
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
6
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
7
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
8
Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
Saved in:
9
Brands as relationship partners : warmth, competence, and in-between
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 177-185
Persistent link: https://www.econbiz.de/10009576949
Saved in:
10
Branding and firm value
Srinivasan, Shuba
;
Hsu, Liwu
;
Fournier, Susan
- In:
Handbook of marketing and finance
,
(pp. 155-203)
.
2012
Persistent link: https://www.econbiz.de/10009552470
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