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Fournier, Susan M.
Fournier, Susan
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Quarterly journal of finance & accounting : QJFA
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
2
OLC EcoSci
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Markenbeziehungen - Konsumenten und ihre Marken
Fournier, Susan M.
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 209-237)
.
2005
Persistent link: https://www.econbiz.de/10003100395
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2
Markenbeziehungen : Konsumenten und ihre Marken
Fournier, Susan M.
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 135-163)
.
2001
Persistent link: https://www.econbiz.de/10002990213
Saved in:
3
The paradox of brand community "management"
Fournier, Susan M.
;
Sele, Kathrin
;
Schoegel, Marcus
- In:
Thexis : Fachzeitschrift für Marketing ; …
22
(
2005
)
3
,
pp. 16-20
Persistent link: https://www.econbiz.de/10006015689
Saved in:
4
Brand Value and Asset Pricing
Fehle, Frank
;
Fournier, Susan M.
;
Madden, Thomas J.
; …
- In:
Quarterly journal of finance & accounting : QJFA
47
(
2008
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10008352320
Saved in:
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