Prerelease demand forecasting is one of the most crucial yet difficult tasks facing marketers in the $60 billion motion picture industry. We propose functional shape analysis (FSA) of virtual stock markets (VSMs) to address this long-standing challenge. In VSMs, prices of a movie's stock reflect...

Pre-release demand forecasting is crucial for allocating limited marketing resources and is one of the most challenging tasks facing decision makers. In this study, we present a powerful pre-release forecasting method via functional shape analysis (FSA) of the trading price histories of an...