Showing 1 - 6 of 6
We develop a framework to model the shopping and consumption decisions of forward-looking consumers. Assuming that the consumer’s future utility for each product alternative can be characterized by a standard random utility model, we use dynamic programming to determine the optimal consumption...
Persistent link: https://www.econbiz.de/10014037027
We derive a general approximation to the distribution of count data based on the first two moments of the underlying interarrival distribution. The result is a variant of the Birnbaum-Saunders (BISA) distribution. This distribution behaves like the lognormal in several respects; however, we show...
Persistent link: https://www.econbiz.de/10012726574
We focus on destination categories, so named because they have the greatest impact on where households choose to shop and, more generally, on how category positioning affects which store a household chooses. We propose a reduced-form model-based analytical approach to identify categories that...
Persistent link: https://www.econbiz.de/10013075799
As supermarkets have developed the capability to gather customer data, their focus on customer loyalty has increased; however, retailers cannot actually measure loyalty. In this paper, we propose and test a hierarchical Bayesian approach to predicting customers' share-of-wallet loyalty that offers...
Persistent link: https://www.econbiz.de/10014026231
In this paper, the authors review current literature on retail formats and propose a new customer-centric framework for retailers to focus on as they continue to innovate and evolve. Specifically, they review the literature on how formats compare in their attributes and compete with each other;...
Persistent link: https://www.econbiz.de/10014087813
Persistent link: https://www.econbiz.de/10013380636