This study illustrates an application of experimental auction methods, using both experimental economics and experimental design, to evaluate consumer perceptions and willingness to pay (WTP) for fresh pork chops. We test and reject hypotheses that (a) market prices and consumers' WTP are...

We design and implement a method, CVM-X, to calibrate hypothetical survey values using experimental auction markets. We test the procedure using consumer willingness-to-pay for irradiated/nonirradiated meat. Our results show that calibration factors for those who favor the irradiation process...

Controlled experimental auctions can be used to elicit preferences for food products. We describe results from two series of experiments in which subjects revealed their willingness-to-pay for safer food. In one series, the risk reduction technology was not specified; in the other, it was...

This book was originally published by Westview Press, Boulder CO, 1995.

Hayes, D.J., J.B. Kliebenstein, J.F. Shogren, and J.A. Fox. "Economics of Food Safety," Proceedings of Food Safety Consortium Annual Meeting, Kansas City, MO, Oct. 25-26, 1995, pp. 73-74.

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