Luque-Martínez, Teodoro; Castañeda-García, J. Alberto; … - In: The Service Industries Journal 27 (2007) 7, pp. 881-891
The modelling of usage behaviour of New Information Technologies is of great utility to managers who need to evaluate the probability of success in the introduction of these technologies. The present study empirically contrasts the capacity of Davis's Technology Acceptance Model 1989 to help...
