Vila, Noelia Araújo; Fraiz Brea, José Antonio; De … - In: European Research on Management and Business Economics … 27 (2021) 1, pp. 1-11
TV series have become one of the most successful types of audio-visual product. Their potential to cul-tivate massive loyal audiences makes them an excellent medium for promoting the places they depict,presenting them as attractive destinations, and inducing the phenomenon known as film tourism....
