In this paper we examine how business strategy influences the nature and extent of firms’ market orientation and how this in turn influences the extent of firms’ new product activity. Specifically, we develop a framework linking firms’ relative emphasis on cost leadership, product...

In this paper we examine how business strategy influences the nature and extent of firms' market orientation and how this in turn influences the extent of firms' new product activity. Specifically, we develop a framework linking firms' relative emphasis on cost leadership, product...

This study focuses on the effect of two dimensions of price (relative price and price volatility) on the international takeoff of new products. The study examines these drivers of takeoff using a novel data set of bimonthly observations from 7 new consumer electronic products across each of 8...