Purpose – This paper aims to examine how retailers can adopt radio frequency identification (RFID) to achieve overall … developed. The first involved a basic framework for identifying business value added for a retailer upon the RFID implementation …. The second involved the design of a financial framework for calculating ROI (Return on Investment) for RFID initiatives by …

This paper explains RFID technology and its emerging business applications. The paper also identifies market drivers … and needs for RFID technology in current global business landscape. RFID technology is evolving as a major transformative … business application of RFID across the globe. Paper also underlines business benefits of RFID deployment. Paper also estimates …

The implementation of RFID technology in the diverse areas of business, such as retail marketing is in its early stages …. Not many empirical studies on RFID deployment in the shop-floor retailing have been reported. In a current era of intense … competition, a retailer needs to exploit the use of advanced technology such as RFID extensively so as to develop competitive …

firstly, to show the concept of supply chain including RFID, its operating concept, and its benefits to various stake holders … of supply chain; secondly, to demonstrate how RFID enabled supply chain can leverage the strengths of marketing mix … limitations of RFID. The main purpose of this paper, however, is to highlight the crucial role of RFID enabled supply chain on …