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Measuring the impact of promotion on weekly market shares
Franses, Philip Hans; Lucas, André - 1996
Persistent link: https://www.econbiz.de/10000952467
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Vertical marketing systems for complex products : a triadic perspective
Wuyts, Stefan; Stremersch, Stefan; Van Den Bulte, Christophe - 2008
Persistent link: https://www.econbiz.de/10003727669
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Forecasting in marketing
Franses, Philip Hans - 2006
support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses …
Persistent link: https://www.econbiz.de/10003338450
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Forecasting in marketing
Franses, Philip Hans (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002239981
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Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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Estimating dynamic effects of promotion on interpurchase times
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001432298
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Estimating dynamic effects of promotions on brand choice
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001433319
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On testing for unit roots in market shares
Franses, Philip Hans; Srinivasan, S. - 1999
Persistent link: https://www.econbiz.de/10001433323
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Marketing and Sales
Franses, Philip Hans - In: The Oxford handbook of economic forecasting. 2012
Persistent link: https://www.econbiz.de/10012882032