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Econometric models in marketing
Franses, Philip Hans (contributor);  … - 2002
Econometric models in marketing : editors' introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated … profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- New and improved direct marketing … uncertainty about economic theory when estimating consumer demand / Alan L. Montgomery -- Discrete choice models incorporating …
Persistent link: https://www.econbiz.de/10012049576
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Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
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Econometric models in marketing
Franses, Philip Hans (ed.); Montgomery, Alan (ed.) - 2002 - 1. ed.
Persistent link: https://www.econbiz.de/10001634366
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Estimating dynamic effects of promotion on interpurchase times
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001432298
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Outlier robust analysis of market share and distribution relations for weekly scanning data
Franses, Philip Hans; Kloek, Teunis; Lucas, André - 1996
Persistent link: https://www.econbiz.de/10000945730
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A method to select between Gompertz and logistic trend curves
Franses, Philip Hans - In: Technological forecasting & social change : an … 46 (1994) 1, pp. 45-49
Persistent link: https://www.econbiz.de/10001162704
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Gompertz curves with seasonality
Franses, Philip Hans - In: Technological forecasting & social change : an … 45 (1994) 3, pp. 287-297
Persistent link: https://www.econbiz.de/10001162710
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Estimating baselines
Franses, Philip Hans; Lucas, André - 1999
Persistent link: https://www.econbiz.de/10001422087
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Quantitative models in marketing research
Franses, Philip Hans; Paap, Richard - 2001 - 1. publ.
Persistent link: https://www.econbiz.de/10001573565
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Testing market share attraction models
Franses, Philip Hans; Paap, Richard - 1999
Persistent link: https://www.econbiz.de/10001394098