Fok, D.; Paap, Richard; Horvath, Csilla; Franses, … - 2010
price elasticities, the cumulative promotional price elasticity and the long-run regular price elasticity are correlated … price promotions. Brands in categories that are characterized by high price differentiation and that constitute a lower … share of budget are less sensitive to price discounts. Deep price discounts turn out to increase the immediate price …