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Advertising effects on awareness, consideration and brand choice using tracking data

Franses, Philip Hans (contributor); … - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002037149

Advertising Effects on Awareness, Consideration and Brand Choice Using Tracking Data

Franses, Philip Hans - 2009

Using weekly data on advertising expenditures in various media and response data on awareness, consideration and choice … model, again with pooled parameters, to see if there are dynamic effects of advertising. For the category under scrutiny, we … find that most advertising effects exist for awareness, although at the same time there are effects for choice. Newspaper …

Persistent link: https://www.econbiz.de/10012767634

Modeling intra-seasonal heterogeneity in hourly advertising-response models : Do forecasts improve?

Kiygi-Calli, Meltem; Weverbergh, Marcel; Franses, … - In: International journal of forecasting 33 (2017) 1, pp. 90-101

Persistent link: https://www.econbiz.de/10011754688

Marketing response and temporal aggregation

Franses, Philip Hans - In: Journal of marketing analytics : JMA 9 (2021) 2, pp. 111-117

Persistent link: https://www.econbiz.de/10012550142

Dynamic effects of trust and cognitive social structures on information transfer relationships

Dekker, David J. (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001658841

Changing perceptions and changing behavior in customer relationships

Verhoef, Peter C.; Franses, Philip Hans; Donkers, Bas - 2001

Persistent link: https://www.econbiz.de/10001600639

Visualizing attitudes towards service levels

Lam, Kar Yin; Velden, Michel van de; Franses, Philip Hans - 2011

Persistent link: https://www.econbiz.de/10009356725

Dynamic Effects of Trust and Cognitive Social Structures on Information Transfer Relationships

Dekker, David J.; Krackhardt, David; Franses, Philip Hans - 2009

Changes in relationships are due to human actions. We assume that these human actions are functions of perceptions of a focal individual, but also the perceptions of other individuals who are part of the organizational and social environment. We hypothesize that perceptions based trust and...

Persistent link: https://www.econbiz.de/10014092475

Changing Perceptions and Changing Behavior in Customer Relationships

Verhoef, Peter C.; Franses, Philip Hans; Donkers, Bas - 2009

We formulate a theoretical model in which we postulate that if a customers' behavior is perceived as not optimal, customers will adjust this behavior based on their current satisfaction and payment equity. Furthermore, customers will also include new experiences. In our empirical study we...

Persistent link: https://www.econbiz.de/10014092564

Estimating baselines

Franses, Philip Hans; Lucas, André - 1999

Persistent link: https://www.econbiz.de/10001422087