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Estimating dynamic effects of promotions on brand choice

Paap, Richard; Franses, Philip Hans - 1999

Persistent link: https://www.econbiz.de/10001433319

Testing for bias in forecasts for independent binary outcomes

Franses, Philip Hans - In: Applied economics letters 28 (2021) 15, pp. 1336-1338

Persistent link: https://www.econbiz.de/10012609665

Incorporating responsiveness to marketing efforts in brand choice modeling

Fok, Dennis (contributor); Paap, Richard (contributor); … - 2008

Persistent link: https://www.econbiz.de/10003754335

Incorporating responsiveness to marketing efforts in brand choice modeling

Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44

We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...

Persistent link: https://www.econbiz.de/10010336207