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Incorporating responsiveness to marketing efforts in brand choice modeling

Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44

We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...

Persistent link: https://www.econbiz.de/10010336207

Increasing seasonal variation : unit roots versus shifts in mean and trend

Franses, Philip Hans; Hobijn, Bart - 1996

Persistent link: https://www.econbiz.de/10000948838

A model selection approach to detect seasonal unit roots

Kawasaki, Yoshinori; Franses, Philip Hans - 1996

Persistent link: https://www.econbiz.de/10000950626

On the role of seasonal intercepts in seasonal cointegration

Franses, Philip Hans; Kunst, Robert M. - 1996

Persistent link: https://www.econbiz.de/10000950684

Does seasonality in unemployment change with its (nonlinear) business cycle?

Franses, Philip Hans - 1998

Persistent link: https://www.econbiz.de/10000990786

Generalizations of the KPSS-test for stationarity

Hobijn, Bart; Franses, Philip Hans; Ooms, Marius - 1998

Persistent link: https://www.econbiz.de/10000990790

A note on monitoring time-varying parameters in an autoregression

Carsoule, Frédeŕic; Franses, Philip Hans - In: Metrika : international journal for theoretical and … 57 (2003) 1, pp. 51-62

Persistent link: https://www.econbiz.de/10001730928

A dynamic utility maximization model for product category consumption

Oest, Rutger van; Franses, Philip Hans; Paap, Richard - 2002

Persistent link: https://www.econbiz.de/10001732766

Forecasting exchange rates using neural networks for technical trading rules

Franses, Philip Hans (contributor); … - In: Studies in nonlinear dynamics and econometrics : SNDE ; … 2 (1997) 4, pp. 115-131

Persistent link: https://www.econbiz.de/10001769675

Modeling dynamic effects of the marketing mix on market shares

Fok, Dennis (contributor); Paap, Richard (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001772090

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