Franses, Philip Hans; Bruyneel, Bruyneel, S.; Dewitte, … - Erasmus Research Institute of Management (ERIM), … - 2005
We propose that weather conditions can influence consumers’ engagement in lottery play. A longitudinal study on the … extent of lottery play in Belgium shows that lottery expenditures are indeed higher after reduced exposure to sunshine, even … results of a first laboratory study are consistent with these findings, and establish a link between lottery play and negative …