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Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson; Larsen, Nils Magne; Folwarczny, Michał - In: Journal of business research : JBR 170 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
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The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
Valdimar Sigurdsson; Larsen, Nils Magne; Folwarczny, Michał - In: Journal of business research : JBR 154 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013468744
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Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals
Valdimar Sigurdsson; Folwarczny, Michał; Larsen, Nils Magne - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014460862