//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Friederich, Nico"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Keine Entspannung im Inselstre...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Celebrity endorsement
2
Celebrity-Werbung
2
Branche
1
Börsenkurs
1
Competition
1
Crisis management
1
Economic sector
1
Estimation
1
Firm value
1
Impact assessment
1
Kommunikationspolitik
1
Krisenmanagement
1
Marketing
1
Schätzung
1
Share price
1
Spill-over-Effekt
1
Spillover effect
1
Spillover-Effekt
1
Theorie
1
Theory
1
USA
1
United States
1
Unternehmenswert
1
Werbung
1
Wettbewerb
1
Wirkungsanalyse
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Language
All
German
1
English
1
Author
All
Friederich, Nico
Paul, Michael
117
Heiduk, Felix
60
Hennig-Thurau, Thorsten
9
Swistek, Göran
8
Wilms, Tom
6
Paul, Stephan
5
Lechner, Andreas T.
4
Moeller, Kay
4
Thränert, Oliver
4
Wirth, Christian
4
Ålander, Minna
4
Gahler, Markus
3
Gremler, Dwayne D.
3
Groth, Markus
3
Hofmann, Gerhard
3
Klein, Jan F.
3
Krämer-Eis, Helmut
3
Müller, Werner
3
Suh, Elisabeth
3
Taistra, Gregor
3
Vogel, Julia
3
Wacker, Gudrun
3
Bruder, Maximilian
2
Dickow, Marcel
2
Gwinner, Kevin P.
2
Heidorn, Thomas
2
Kluge, Janis
2
Kubiak, Katarzyna
2
Meier, Oliver
2
Overhaus, Marco
2
Reckenfelderbäumer, Martin
2
Stein, Stefan
2
Stein, Stephan
2
Wiertz, Caroline
2
Bellingrodt, Walter
1
Bendiek, Annegret
1
Bersick, Sebastian
1
Braun, Sebastian
1
Breinbauer, Andreas
1
more ...
less ...
Published in...
All
Journal of advertising
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011864863
Saved in:
2
Celebrity endorser scandals and competitor firm value
Kleine, Janina
;
Friederich, Nico
;
Paul, Michael
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 262-277
Persistent link: https://www.econbiz.de/10014575271
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->