Showing 1 - 10 of 31
This paper explores the synchronicity of two mega-crises we are now facing: The BP oil spill and the repercussions of the 2008 financial meltdown. It examines some key common threads in both of these crises. The overarching message is that firms must maintain a culture of social responsibility,...
Persistent link: https://www.econbiz.de/10013139528
Companies that are going to thrive must have a soul. Those that are only concerned with “maximizing shareholder wealth” or “maximizing profit” will find themselves going the way Enron went. CEOs will have to lead the revolution and should be the ones exhorting executives to make...
Persistent link: https://www.econbiz.de/10013074705
Internet auctions are an important resource in the business-to-business (B2B) market for companies that want to save money and increase profits. Understanding how auctions work on the Internet is mandatory in today's marketplace. Auctions can be used to do everything from selling excess...
Persistent link: https://www.econbiz.de/10013074878
As a result of increased competition, accounting practitioners must develop a marketing strategy, or if they already have one in place, ascertain that it is truly effective. The authors describe a questionnaire that may be used by accounting firms to help them determine and satisfy their...
Persistent link: https://www.econbiz.de/10013074879
A survey of 100 advanced accounting students was conducted to determine the opinions of accounting majors regarding such areas as why students choose accounting as a major, courses students felt were important and unimportant, and expectations regarding work and salary. The Key findings include:...
Persistent link: https://www.econbiz.de/10013074880
Accountants are often asked for advice on pricing products, and their input is often quite helpful and necessary. Accountants, however, are very likely to focus on costs when trying to advise management on appropriate pricing strategies. Economists might focus on rules for maximizing short-run...
Persistent link: https://www.econbiz.de/10013074924
A small change in prices can have a significant impact on profits and it is therefore becoming crucial for firms to use innovative approaches to pricing. Smart pricing is a dynamic approach to pricing that requires that firms have accurate information about market demand and profit margins on...
Persistent link: https://www.econbiz.de/10013074927
The authors demonstrate how a firm can determine whether it is really marketing oriented, i.e., following the marketing concept, the philosophy that considers satisfying the customer the major purpose of the organization. A nine-question checklist is provided for a firm to use in evaluating...
Persistent link: https://www.econbiz.de/10013074929
In this paper it is argued that two kinds of capitalism are engaged in a great struggle in the United States. Both approaches are derived from the opinions of Adam Smith, the father of capitalism, who posited in The Wealth of Nations that universal self-interest and the “invisible hand” of...
Persistent link: https://www.econbiz.de/10012954023
We are no longer an industrial economy characterized by assembly lines; we are now in a knowledge economy where creativity is what matters and the old ways of running a firm simply do not work. Using the value of the stock as a way of measuring CEO performance makes no sense and can actually...
Persistent link: https://www.econbiz.de/10012969539