Probability and statistics are powerful weapons that can help people make good decisions, but that can also be used to wreak havoc. This paper is the first in a series designed to provide examples to students of how statistics can be used and misused to mislead the public and result in poor...

Business is a very popular major today. Numerous articles have been written attacking the business major claiming that it is not rigorous enough and does not teach what it purports to do, especially in areas such as ethics. This paper discusses some of the issues with business as a major and...

A study was conducted to determine whether different importance rating scales would produce different results. Two different degree-of-importance scales were used to measure the importance of 12 factors in deciding where to work and 14 factors in deciding where to go to college. One scale, a...

Internet auctions are an important resource in the business-to-business (B2B) market for companies that want to save money and increase profits. Understanding how auctions work on the Internet is mandatory in today's marketplace. Auctions can be used to do everything from selling excess...

As a result of increased competition, accounting practitioners must develop a marketing strategy, or if they already have one in place, ascertain that it is truly effective. The authors describe a questionnaire that may be used by accounting firms to help them determine and satisfy their...

A survey of 100 advanced accounting students was conducted to determine the opinions of accounting majors regarding such areas as why students choose accounting as a major, courses students felt were important and unimportant, and expectations regarding work and salary. The Key findings include:...

Accountants are often asked for advice on pricing products, and their input is often quite helpful and necessary. Accountants, however, are very likely to focus on costs when trying to advise management on appropriate pricing strategies. Economists might focus on rules for maximizing short-run...

A small change in prices can have a significant impact on profits and it is therefore becoming crucial for firms to use innovative approaches to pricing. Smart pricing is a dynamic approach to pricing that requires that firms have accurate information about market demand and profit margins on...