Happiness has become a serious area of research in many disciplines including psychology, economics, education, and business. There is a growing body of research showing a significant relationship between gratitude and happiness. Practicing gratitude and generosity are important for all who seek...

The apology is an important marketing and management tool. Knowing how to apologize correctly is a skill that must be mastered and should be studied. The purpose of this paper is to provide needed course material for instructors preparing a course module on this relatively new and very topical...

The authors discuss why workforce diversity might be vital to ensure success in today’s knowledge economy. Firms that want fresh ideas, strong growth, a positive company image, fewer discrimination lawsuits, and the enhanced ability to hire qualified workers should be aggressive about...

This paper examines the benefits of diversity to the organization – such as innovation, growth, and creativity – as well as the challenges to diversity, including both the obvious, well-known forms of discrimination and the more subtle forms. The subtle forms of discrimination include not...

An experiment was conducted in a restaurant to determine the effects of a small gift upon entry and greeting customers with a thank you for their patronage. Two types of gifts were used: a cup of yogurt and an inexpensive key chain. The authors found that providing a gift upon entry into a store...

The so-called new media technologies - often referred to as Web 2.0 - encompass a wide variety of web-related communication technologies, such as blogs, wikis, online social networking, virtual worlds and other social media forms. First, we present several views or perspectives that may be used...

One researcher asserts that half of the 4,000 colleges and universities in the United States will be bankrupt within the next few decades. Change is coming whether colleges and universities like it or not. Think of what is happening to the newspapers and retailers. Unfortunately, most...

One college president remarked: "Colleges are very good at adding. They're not good at subtracting." This is not only true when it comes to creating academic departments but is also true with respect to hiring administrators. This paper demonstrates that reducing the number of departments via...

This paper describes skills that today's accounting and business students must acquire to achieve success in the corporate world. Students without these skills may get jobs but will ultimately find themselves underemployed in dead-end jobs. Although specialized knowledge in a discipline is...

Critical to success in today's world, characterized by the knowledge economy, is the ability to communicate and collaborate across the boundaries of cultures, disciplines, and functional areas. In the knowledge economy, where people tend to work in groups, what matters most is the “c...