Internet auctions are an important resource in the business-to-business (B2B) market for companies that want to save money and increase profits. Understanding how auctions work on the Internet is mandatory in today's marketplace. Auctions can be used to do everything from selling excess...

The Internet has made it relatively easy to start a new business. It is now possible to go after target markets that are extremely small. Resonance marketing can enable a small business to find new market niches and charge premium prices. The advantages of using resonance marketing to target...

The so-called new media technologies - often referred to as Web 2.0 - encompass a wide variety of web-related communication technologies, such as blogs, wikis, online social networking, virtual worlds and other social media forms. First, we present several views or perspectives that may be used...

One researcher asserts that half of the 4,000 colleges and universities in the United States will be bankrupt within the next few decades. Change is coming whether colleges and universities like it or not. Think of what is happening to the newspapers and retailers. Unfortunately, most...

One college president remarked: "Colleges are very good at adding. They're not good at subtracting." This is not only true when it comes to creating academic departments but is also true with respect to hiring administrators. This paper demonstrates that reducing the number of departments via...

This paper describes skills that today's accounting and business students must acquire to achieve success in the corporate world. Students without these skills may get jobs but will ultimately find themselves underemployed in dead-end jobs. Although specialized knowledge in a discipline is...

Critical to success in today's world, characterized by the knowledge economy, is the ability to communicate and collaborate across the boundaries of cultures, disciplines, and functional areas. In the knowledge economy, where people tend to work in groups, what matters most is the “c...

This article demonstrates how various concepts derived from marketing and behavioral economics can be useful to accountants and others whose advice is sought on the setting of prices. In particular, it shows that a one-price policy may not always be ideal. Using price as a strategic tool can...

The leadership style that worked in the industrial economy will not work in the knowledge economy where integrity and creativity are crucial if an organization is to survive and thrive. This paper demonstrates why organizations, including accounting firms, need leaders that possess the...

The authors show how the concept of servant leadership can be enhanced by combining it with spiritual leadership. In fact, a true servant leader should also be a spiritual leader. The authors demonstrate that one of the earliest servant leaders, Moses, was also a spiritual leader. Abraham...