The apology is an important marketing and management tool. Knowing how to apologize correctly is a skill that must be mastered and should be studied. The purpose of this paper is to provide needed course material for instructors preparing a course module on this relatively new and very topical...

This article is designed to help business schools implement ethics assessment with a sample ethics assessment plan. It contains the following components:1. Ethics Learning Objective2. Learning Goals3. Assessment Tool4. Assessment Instrument5. Assessment Rubric

This course module is designed to help professors teach business ethics and corporate social responsibility. It demonstrates why a “greed is good” approach to capitalism is dangerous. The philosophy of maximizing shareholder value is also critically examined as well as the distinction...

An experiment was conducted in a restaurant to determine the effects of a small gift upon entry and greeting customers with a thank you for their patronage. Two types of gifts were used: a cup of yogurt and an inexpensive key chain. The authors found that providing a gift upon entry into a store...

This paper examines the benefits of diversity to the organization – such as innovation, growth, and creativity – as well as the challenges to diversity, including both the obvious, well-known forms of discrimination and the more subtle forms. The subtle forms of discrimination include not...

Happiness has become a serious area of research in many disciplines including psychology, economics, education, and business. There is a growing body of research showing a significant relationship between gratitude and happiness. Practicing gratitude and generosity are important for all who seek...

The authors discuss why workforce diversity might be vital to ensure success in today’s knowledge economy. Firms that want fresh ideas, strong growth, a positive company image, fewer discrimination lawsuits, and the enhanced ability to hire qualified workers should be aggressive about...

The authors show how the Book of Ruth can be used to illustrate the ideal way to run a big organization. Boaz, one of the major characters in the story, is an affluent businessperson who demonstrates moral leadership in the way he runs his business. In particular, the kindness he demonstrates to...

This paper examines the Book of Esther, deriving important insights about a variety of approaches to leadership that can be applied to today‘s crisis in leadership. Esther was a Queen of Persia approximately 2,500 years ago. In reviewing the leadership styles of three characters from this...

The present social and economic situation in the United States does not bode well for what the future may have in store for this great nation. Income inequality and stagnation, skyrocketing deficits, health care, and education seem to be listlessly addressed, when they should be the defining...