1. Deception in the marketplace -- 2. Theoretical perspectives on deceptive persuasion -- 3. Marketplace deception tactics I -- 4. Marketplace deception tactics II -- 5. How deception-minded marketers think -- 6. How people cope with deceptiveness : prior research -- 7. Marketplace deception...

What do lay people believe about the psychology of advertising and persuasion? How similar are the beliefs of lay people to those of consumer researchers? In this study we explore the content of people's conceptions of how television advertising influences its audience. The findings suggest that...

In theories and studies of persuasion, people's personal knowledge about persuasion agents' goals and tactics, and about how to skillfully cope with these, has been ignored. We present a model of how people develop and use persuasion knowledge to cope with persuasion attempts. We discuss what...