Friestad, Marian; Wright, Peter - In: Journal of Consumer Research 21 (1994) 1, pp. 1-31
In theories and studies of persuasion, people's personal knowledge about persuasion agents' goals and tactics, and about how to skillfully cope with these, has been ignored. We present a model of how people develop and use persuasion knowledge to cope with persuasion attempts. We discuss what...