A uniform pricing rule may enable the communication of demand information from buyer to seller in situations where this would not have been possible if the seller could price discriminate. Importantly, such a rule can benefit both buyer and seller.

A firm must decide whether to launch a new product. A launch implies considerable fixed costs, so the firm would like to assess downstream demand before it decides. We study under which conditions a potential buyer would be willing to reveal his willingness to pay under different pricing...