Research on organizational and inter‐organizational trust has become an important field in management and marketing literature, as it is perceived as a pivotal aspect of business transactions. However, clarifications are still needed on the issue of whom we trust; is the person whom we are...

Usually, marketing communication efforts in the agrifood sector address the end consumers and concentrate on products that are processed and ready for consumption, thus quality efforts often concentrate on the final product. Moreover, there’s a widespread view that agricultural commodities...

Farmers Markets are receiving an increasing attention by both food chains actors and social scientists. Economic and sociological studies are contributing to the comprehension of these forms of exchange. Both consumers and producers are fostering their expectations about the renewal of a mode of...

The purpose of this study is to assess and evaluate the most important risks in selected Europeanand international food chains from the perspective of the buying company. The primary objectiveis to identify the “non-acceptable” risks in terms of damage potential and likelihood of...

Farmers Markets are receiving an increasing attention by both food chains actors and socialscientists. Economic and sociological studies are contributing to the comprehension of theseforms of exchange. Both consumers and producers are fostering their expectations about therenewal of a mode of...

This paper will discuss the ongoing research in area of conceptualization, design of collaborative working environments and its adoption for food supply networks. There will be a group needs approach for designing such environments presented. Tracking and tracing, agreements on quality policy,...

The food sector is confronted with a growing number of public and private requirements, which call for provision of information about the quality and sustainability of food, such as, e.g., its origin, safety and production conditions. This forces enterprises to innovate towards demand driven and...

The purpose of this study is to assess and evaluate the most important risks in selected European and international food chains from the perspective of the buying company. The primary objective is to identify the “non-acceptable” risks in terms of damage potential and likelihood of...

The food sector is the largest economic sector in the European Union (CIAA, 2005). It consists of a complex, global and dynamically changing network of trade streams, food supply network relations and related product flows (Fritz, Schiefer, 2008a). Food supply networks are subject to dynamically...

Farmers Markets are receiving an increasing attention by both food chains actors and social scientists. Economic and sociological studies are contributing to the comprehension of these forms of exchange. Both consumers and producers are fostering their expectations about the renewal of a mode of...