We design a series of online performance feedback interventions that aim to motivate the production of user-generated content (UGC). Drawing on social value orientation (SVO) theory, we develop a novel set of alternative feedback message framings, aligned with cooperation (i.e., your content...

Online shopping websites typically classify customers into different membership tiers in their customer relationship management systems. This study investigates the effects of membership tiers on user content generation behavior in the context of an electronic commerce marketplace that has a...