Fu, Ping Ping; Kennedy, Jeff; Tata, Jasmine; Yukl, Gary; … - In: Journal of International Business Studies 35 (2004) 4, pp. 284-305
This paper reports the findings of a 12-nation study designed to test empirically the relationships between societal cultural values, individual social beliefs, and the perceived effectiveness of different influence strategies. The relationships between three types of broad influence strategy...
