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Furrer, Olivier
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Journal of marketing management : MM
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Conceptualising and Measuring the Equity of Online Brands
Christodoulides, George
;
De Chernatony, Leslie
;
Furrer, …
- In:
Journal of marketing management : MM
22
(
2006
)
7-8
,
pp. 799-826
Persistent link: https://www.econbiz.de/10007376607
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