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~person:"Gümbel, Rudolf"
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Gümbel, Rudolf
Sundhoff, Edmund
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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[Besprechung von:] Sundhoff, Edmund: Die Werbekosten als Determinante der Wirtschaftswerbung. Stuttgart 1970
Gümbel, Rudolf
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
30
(
1978
)
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pp. 178-180
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