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~person:"Güth, Werner"
~person:"Kaiser, Harry M."
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Konsumentenverhalten"
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Advertising effects
Advertising
Konsumentenverhalten
USA
80
United States
79
Werbung
26
Milchmarkt
18
Milk market
18
Marketing management
12
Marketingmanagement
12
Consumer behaviour
11
Milchpolitik
10
Milk policy
10
Werbewirkung
10
Theorie
9
Theory
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Außenwirtschaftsförderung
8
Experiment
8
Trade promotion
8
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7
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Sales promotion
6
Verkaufsförderung
6
Agrarprodukt
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Agricultural product
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Food
5
Lebensmittel
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5
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English
41
Author
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Güth, Werner
Kaiser, Harry M.
Lusk, Jayson L.
20
Agarwal, Sumit
19
Stavins, Joanna
19
Schuh, Scott
18
Einav, Liran
17
McFadden, Daniel
17
Winter, Joachim
16
Heiss, Florian
15
Jang, Soocheong
15
Mueller, Barbara
14
Richards, Timothy J.
14
Tucker, Catherine
14
Han, Heesup
13
Allcott, Hunt
12
Tonsor, Glynn T.
12
Dong, Diansheng
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Nayga, Rodolfo M.
11
Nevo, Aviv
11
Bronnenberg, Bart J.
10
Burton, Scot
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Diehl, Sandra
10
Dubé, Jean-Pierre
10
Goldfarb, Avi
10
Hortaçsu, Ali
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Roe, Brian
10
Baghestani, Hamid
9
Lennon, Sharron J.
9
Matvos, Gregor
9
Seldon, Barry J.
9
Silk, Alvin J.
9
Sommer, Martin
9
Souleles, Nicholas S.
9
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Cornell University / Department of Agricultural Economics
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
11
Agricultural and resource economics review : ARER
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
5
Journal of agricultural and applied economics
4
American journal of agricultural economics
3
R.B.
3
Applied economics
2
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
2
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2
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2
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1
Agribusiness : an internat. journal
1
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1
Canadian journal of agricultural economics : CJAE
1
Jena economic research papers
1
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RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
1
The journal of agricultural economics research
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ECONIS (ZBW)
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1
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
2
Dynamic market impacts of generic dairy advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
3
Advertising and US nonalcoholic beverage demand
Zheng, Yuqing
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
37
(
2008
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10003797411
Saved in:
4
Estimating asymmetric advertising response : an application to U.S. nonalcoholic beverage demand
Zheng, Yuqing
;
Kaiser, Harry M.
- In:
Journal of agricultural and applied economics
40
(
2008
)
3
,
pp. 837-849
Persistent link: https://www.econbiz.de/10003823640
Saved in:
5
Optimal seasonal allocation of generic dairy advertising expenditures
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
Journal of agricultural and applied economics
39
(
2007
)
1
,
pp. 187-199
Persistent link: https://www.econbiz.de/10003486378
Saved in:
6
The impact of generic fluid milk and cheese advertising on regulated dairy product markets : a system dynamics analysis
Nicholson, Charles F.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003461935
Saved in:
7
Measuring the impacts of generic fluid milk and dairy marketing
Kaiser, Harry M.
(
contributor
);
Dong, Diansheng
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003375644
Saved in:
8
Foreword: Special issue on promotion through consumer information on food product credence attributes
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
38
(
2009
)
3
,
pp. 4-6
Persistent link: https://www.econbiz.de/10008858444
Saved in:
9
Special issue on promotion through consumer information on food product credence attributes
Kaiser, Harry M.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008859488
Saved in:
10
Investigating household food interpurchase behavior through market segmentation
Dong, Diansheng
;
Kaiser, Harry M.
- In:
Agribusiness : an internat. journal
26
(
2010
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10008647708
Saved in:
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