This paper aims to highlight the important goal for a modern enterprise, the consumer, not as an option, but as an objective of every enterprise, according to the company mission on the market in postmodern marketing. The historical development of the study of consumer behavior is closely...

A serious analysis of the political market is impossible without studying consumer behavior (or user) offers political, macro-environment is an essential component of marketing that can be influenced by marketing actions of the political structure. The study of human behavior is essential for...