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Gaeth, Gary J.
Chatterjee, Subimal
37
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Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages
Heath, Timothy B.
;
Ryu, Gangseog
;
Chatterjee, Subimal
; …
- In:
Journal of consumer research : JCR ; an …
27
(
2000
)
3
,
pp. 291-308
Persistent link: https://www.econbiz.de/10006660730
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Sincere or exciting? : brand personality and argument quality on brand attitude
Jiao, Jinfeng
;
Levin, Irwin P.
;
Gaeth, Gary J.
; …
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1268-1279
Persistent link: https://www.econbiz.de/10013461099
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