Gaffar, Vanessa; Tjahjono, Benny; Abdullah, Taufik; … - In: Tourism Review 77 (2021) 2, pp. 451-470
Purpose: This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations in Indonesia. Design/methodology/approach: This study sent questionnaires to 400 followers of the...