Sales-Vivó, Vicente; Gil-Saura, Irene; Gallarza, Martina G. - In: International Journal of Retail & Distribution Management 49 (2021) 7, pp. 941-957
Purpose: This paper addresses both conceptual and empirical value co-creation and relationship quality in a triadic approach for a B2B industrial context by 1) reviewing the relationship quality concept when social and economic satisfaction are addressed separately and 2) testing alternative...