being applied in several strategic ways, serving mainly for the important relationship between strategic and marketing … critical sector: Healthcare. Healthcare is a dynamic sector, where strategic marketing planning fundamentals are still being … disseminated and absorbed by managers and institutions. Marketing data and information must be provided from a variety of sources …

One of the most important elements of economic and business activity is developing a strategic marketing plan to … improve growth prospects. One of the most important aspects of this in marketing is to understand the behavioral patterns of … of the main models in the field of consumer research. This paper identifies the usefulness of CA as a marketing strategy …

Close to 75% of marketing and promotional campaigns globally fail to meet their purpose. Marketing campaigns fail due … strategic planning into the marketing projects. In conclusion, it suggests some approaches that organizations may adopt to …