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Gamble, Jordan Robert
McAdam, Rodney
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How User-centric Innovation is Affecting Stakeholder Marketing Strategies: Exploratory Findings from the Music Industry
Gamble, Jordan Robert
;
McAdam, Rodney
;
Brennan, Michael
- In:
European Management Review
(
2018
)
Persistent link: https://www.econbiz.de/10012089799
Saved in:
2
A contemporary and systematic literature review of user-centric innovation : a consumer perspective
Gamble, Jordan Robert
;
Brennan, Michael
;
McAdam, Rodney
- In:
International journal of innovation management
20
(
2016
)
1
,
pp. 1650011-1-45
Persistent link: https://www.econbiz.de/10011472836
Saved in:
3
A rewarding experience? Exploring how crowdfunding is affecting music industry business models
Gamble, Jordan Robert
;
Brennan, Michael
;
McAdam, Rodney
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 25-36
Persistent link: https://www.econbiz.de/10011620244
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