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Gao, Yixing
Wu, Liuren
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Wu, Luorong
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Cornell hospitality quarterly : CQ
1
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ECONIS (ZBW)
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Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
2
The impact of fellow consumers’ presence, appeal type, and action observability on consumers’ donation behaviors
Wu, Luorong
;
Gao, Yixing
;
Mattila, Anna S.
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10011731140
Saved in:
3
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
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