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Tradeoffs between sensory attributes and organic labels : the case of orange juice

Bi, Xiang; Gao, Zhifeng; House, Lisa A.; Hausmann, … - In: International journal of consumer studies 39 (2015) 2, pp. 162-171

Persistent link: https://www.econbiz.de/10011299550

Eco-labeling in the fresh produce market : not all environmentally friendly labels are equally valued

Chen, Xuqi; Gao, Zhifeng; Swisher, Marilyn; House, Lisa; … - In: Ecological economics : the transdisciplinary journal of … 154 (2018), pp. 201-210

Persistent link: https://www.econbiz.de/10011994850

Online survey data quality and its implication for willingness-to-pay : a cross-country comparison

Gao, Zhifeng; House, Lisa A.; Xie, Jing - In: Canadian journal of agricultural economics : CJAE 64 (2016) 2, pp. 199-221

Persistent link: https://www.econbiz.de/10011580223

Consumers' preferences for fresh broccolis : interactive effects between country of origin and organic labels

Xie, Jing; Gao, Zhifeng; Swisher, Marilyn; Zhao, Xin - In: Agricultural economics : the journal of the … 47 (2016) 2, pp. 181-191

Persistent link: https://www.econbiz.de/10011662035

Not entitled to full text : the cross-price effect on willingness-to-pay estimates in open-ended contingent valuation

Shi, Lijia; Gao, Zhifeng; Chen, Xuqi - In: Food policy : economics planning and politics of food … 46 (2014), pp. 13-21

Persistent link: https://www.econbiz.de/10010462941

Using choice experiments to estimate consumer valuation : the role of experimental design and attribute information loads

Gao, Zhifeng; House, Lisa O.; Yu, Xiaohua - In: Agricultural economics : the journal of the … 41 (2010) 6, pp. 555-565

Persistent link: https://www.econbiz.de/10008902152

Impact of purchase intentions on full and partial bids in BDM auctions : willingness-to-pay for organic and local blueberries

Shi, Lijia; House, Lisa A.; Gao, Zhifeng - In: Journal of agricultural economics 64 (2013) 3, pp. 707-718

Persistent link: https://www.econbiz.de/10009793370

Effects of additional quality attributes on consumer willingness-to-pay for food labels

Gao, Zhifeng - 2007

Persistent link: https://www.econbiz.de/10009690598

Willingness to pay for the "green food" in China

Yu, Xiaohua - In: Food policy : economics planning and politics of food … 45 (2014), pp. 80-87

Persistent link: https://www.econbiz.de/10010356837

Can willingness-to-pay values be manipulated? : evidence from an experiment on organic food in China

Yu, Xiaohua; Yan, Binjian; Gao, Zhifeng - 2014

Human behaviours are driven by two different types of motives: implicit and explicit motives. Psychologists have developed two main tools, namely time pressure and cognitive load, to disentangle the two motives. It implies that the values of willingness to pay (WTP) are sensitive to time...

Persistent link: https://www.econbiz.de/10010357015