Gardener, Edward P.M.; Molyneux, Phil; Moore, Barry - In: The Service Industries Journal 18 (1998) 4, pp. 87-108
This paper reviews the broad impact of the European SMP (Single Market Programme) and approach of EMU (European Monetary Union) on European bank strategies. Select but key aspects of the competitive strategies that banks might pursue in this ‘New Europe’ are then considered. Within this...